My intention was to review a number of energy companies when I started reviewing Enbridge and TransCanada but due to my interest in an investment for my upcoming TFSA contribution for the year, I decided to fork and review Rogers Communications (RCI.B).
Rogers Communications is one of the primary wireless carriers in Canada as well as being an internet, cable and phone company. Last summer, I looked at some of the changes that were shaping the telecommunication industry for the upcoming years and how they are essentially becoming utilities. Here is a snippet of their business segment from 2010 Q1.
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As you can see, Rogers operates in a wide variety of sectors but generates most of its revenue from wireless and Telus isn’t far behind either.
Rogers Quick Facts
- Stock Ticker: RCI.B on TSX and RCI on NYSE
- Market Cap.: 18.98B$
- P/E: 12.91
- EPS: $2.65
- 5 Year EPS Growth Average: 45.59%
- Dividend Yield: 4.16%
- 5 Year Dividend Growth Average: 129.89%
- ROE: 13.14%
- 52-Week Low: $33.45
- 52-Week High: $41.64
- 52-Week Range: 8.79%

As you can see, most of the gain over the past year have been eradicated but I believe Rogers is position to recover.
Rogers Dividend Growth
Rogers is theoretically a Canadian Dividend Aristocrat but they really have just started paying meaningful dividends 5 years ago. Since they have started paying a decent dividends, they have had nice growth. If you exclude the spikes from not paying much to paying decent dividends, the dividend growth has been above 10% per year. It definitely beats inflation.

The lack of historical dividends can be concerning but at some point we can’t let past data decide but let it inform us and look at the business and where it’s going. Profits mostly come from wireless and Rogers is a big player across Canada.
Rogers Dividend Payout Ratio
Earnings were troublesome for a little while and it has surely caused the payout ratio to be down. However, if we look at the past 5 years when growth and dividends started being meaningful, Rogers has had a healthy cash flow. Wireless data plans are really filling the coffers if we assume the growth started with the arrival of mainstream data plans. Consumers are hooked on their smart phones now, unless the company screws up, we should see the trend continue even amid heavy competition.

Rogers EPS Growth
Any negative EPS is not something we want to see since it means the company spent more than it earned. Again, looking at the past 5 years, the growth is steady and should be able to handle any necessary investments needed for their infrastructure. Most of their revenu is form wireless and the plans are locked in for 3 years so we could assume a 3 year rolling revenu growth. In the least, it’s a 3 year revenue flat line due to the locked in fees for cancellation.

Competitors
Competition in the wireless business is fierce. Most of the players offer land line and with the deregulations that have happened in the past, you can usually have a land line with the company of your choice. As for cable, the increase in internet speed and infrastructure has allowed many players to offer cable over the internet such as BCE and Telus. They both are building fiber optic networks for their cable and internet networks. Shaw on the other hand is gearing up to compete in the wireless landscape. Anytime now we should see wireless options offered.
The fierce competition business model is driving these companies to offer discount to customer for the number of services you have with them and are working on making all the services work well together. Can you see where we are going with the internet technology?
Rogers has the lowest P/E of its peers, is price attractively and has a decent dividends. I am keeping the competitors to the Canadian carriers as AT&T is a much larger business south of the border. AT&T is worth looking at for anyone willing to invest in US dollars.
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Thoughts
If you have been reading my blog, you probably know by now that I like the utility companies. I own quite a number of them. Since the telecoms are turning into utilities, I will admit that I already own a few of the players and I have enjoyed some good profits so far. Rogers is interesting to me as it pays a good yield and has growth potential. It’s a double win.
Telecoms are utilities with growth! The best of both worlds.
Readers: Does Rogers look attractive at this price?
Full Disclosure: At the time of writing I am long BCE, Telus and AT&T.
Disclaimer: The material presented should not be considered a recommendation. You should always do your own research and reach your own conclusion.









I recently bought Rogers – I liked the numbers. Though I’ve heard Canadian consumers (not investors) loathe that company!
Very similar to AT&T here I guess!
Moneycone recently posted..Had You Bought Apple Shares Instead Of Apple Products…
Thanks for your comment!
I think most of the telcos end up being loathed by groups. It just depends on the experience and the services. On the west coast, Rogers is mostly a wireless player but on the east coast, it’s a cable provider. I’d be curious to know what service is being loathed. With wireless, it’s so easy to move around whereas Cable can be more difficult until recently with IPTV.
I have AT&T too but no Rogers yet …
Excellent post and review of Rogers.
I like Rogers, but I’m tempted to buy PWF instead. I’m going to pull the trigger on the latter tomorrow morning for the TFSA. Both stocks are low(er) now and I like the yield on PWF better.
I think Rogers might be in some trouble once wireless competition really heats up. BCE and Telus are more diversified. I would probably hold Telus before Rogers although the price is too high for Telus right now.
Are you trying to own all big 3?
Cheers,
Mark
My Own Advisor recently posted..My quick response from TransAlta investor relations
I really don’t have much in the other 2 (BCE & T). Rogers has more upswing from a price point and from a technical review. I don’t have a problem owning the 3 of them either. I may even get Shaw at some point. The number of companies is not as important as my weight in the sector. Currently, my telecom weight is 95% in AT&T.
I do like PWF. It’s the next stock I am reviewing. It’s a good financial diversification. What about POW?
I hold Rogers… yeap I don’t like too much, but this is kinda monopoly in GTA, we have at home Rogers Internet, Cable…
Very thorough analysis. I’m constantly and pleasantly surprised by the number of Canadian companies offering meaty dividends. More and more of our funds are heading north of the border.
101 Centavos recently posted..Leaving New Jersey and Mid Week Garden Reading
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Great article, solid analysis. The only problem I have two problems with Rogers from an investment perspective. One- as a customer they are terrible. There seems almost to be a competition among these players to see who can provide the worst service to their customers- sad to say in some ways Rogers is winning. This does not bode well for the long term health of the business. My other concern with Rogers is their market strategy, instead of coming to market with products that differentiate themselves from the competition they seem to willfully engage in price wars with their competition as the margin gets slimmer and slimmer it gets harder and harder to make a go of it.
Thanks for the analysis though- great article.
Toby recently posted..Running a Household Like a Small Business
Great comments Toby!
I don’t deal with Rogers much so it’s good to hear feedback about their competitive stance with the consumers.
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